Our Team

Tiffany St James

Managing Partner

Tiffany St James is an award-winning digital strategist, communications director and business psychologist.

She leads transformational change in global organisations and governments and is renowned for leading successful first-in-the-world projects, building teams and designing and delivering new programmes.

She is recognised as one of 25 women who have changed the British Digital Industry in the last 25 years and has been globally awarded ‘Most Influential Woman in Digital Strategy Consulting’.

Tiffany is completing an MSc in Applied Positive Psychology, a UK Masters Degree in Human Flourishing, is a founding member of the AI Advisory Board for the Global Wellness Institute as well as UK Country Director of the Global AI Council and Founder of transformation change consultancy, Transmute.

Gary Powell

Managing Partner

Gary is a very commercial and experienced CFO with extensive experience in the hospitality industry from both a development and investment perspective.

He qualified with BDO in London in 1998 and following a secondment to their New York office he returned to London and joined Universal Studios in internal audit.

An extensive seven years of experience followed this working for the Virgin Group, firstly as an Investment Analyst for the Virgin branded portfolio of companies in Virgin Management and then his first operational role as Financial & Commercial Director of Virgin Hotels. This included the management, development and acquisitions of a luxury international hotel portfolio with properties in Africa, the Caribbean, Europe, America and Australia.

Following Virgin Hotels, Gary became The Finance Director for Armani Hotels and Resorts, a branded hotel company which was a JV with Emaar Hotels and Resorts and Giorgio Armani S.A.

Examples of the transactions he worked on are the development of the Beaumont Hotel in Mayfair and he also led the operator selection and transaction negotiations for the Peninsula Hotel & Residences, a £1bn development on Hyde Park Corner in London.

Other roles Gary has held in senior finance positions include being the CFO of Candy & Candy, property developers, and also Elysian Residences, high-end senior living property development.